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Aayush Wellness Enters Shilajit Segment with Launch of Himalayan Drops
Sentiment: NeutralHigh Priority
What Happened?
Aayush Wellness Ltd has launched Himalayan Shilajit Drops to diversify its nutraceutical portfolio, targeting energy and vitality. The global shilajit market is projected to grow significantly by 2034.
Key points
- Aayush Wellness launched Himalayan Shilajit Drops to enhance its product range.
- The global shilajit market was valued at $206.64 million in 2025 and is expected to reach $436.72 million by 2034.
- Asia-Pacific accounted for approximately 61% of the global shilajit market in 2025.
- The new product is rich in fulvic acid and minerals, with heavy-metal testing.
- Aayush Wellness aims to explore opportunities in Southeast Asia for natural wellness products.
- India's nutraceutical market was valued at $30.37 billion in 2024, projected to grow at a CAGR of 13.6% from 2025 to 2030.
Key insights
- The launch of Himalayan Shilajit Drops could enhance Aayush Wellness's market position in the nutraceutical sector.
- Growing awareness of preventive healthcare may drive demand for products like shilajit.
- The company's expansion into Southeast Asia could open new revenue streams.
Market Impact
Nutraceuticals
PositiveThe launch is expected to positively impact the nutraceutical market by meeting rising consumer demand for energy and wellness products.
Global Impact
The expansion into Southeast Asia could enhance Aayush Wellness's international market presence.
Why it matters
The launch addresses the growing consumer demand for energy and wellness solutions.
Tags
Entities
Aayush Wellness Ltd· CompanyHimalayan Shilajit Drops· ProductAsia-Pacific· RegionIndia· CountrySingapore· City
Source
Business Standard
