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AI Revolutionizes How Indian Businesses Communicate with Customers
Indian businesses are shifting from SMS to AI-driven platforms for customer communication. At IMC 2026, companies like Authkey.io showcased integrated communication solutions.
Confidence: 90%Sentiment: NeutralHigh Priority
What Happened?
Indian businesses are shifting from SMS to AI-driven platforms for customer communication. At IMC 2026, companies like Authkey.io showcased integrated communication solutions.
AI Quick Summary
AI is transforming how Indian businesses communicate, moving beyond SMS to integrated platforms.
Key points
- Indian businesses are moving beyond SMS to AI-driven communication platforms.
- Authkey.io is integrating messaging, customer interactions, and AI automation.
- Communications Platform as a Service (CPaaS) allows businesses to manage multiple channels.
- AI is being used to handle customer responses and qualify leads.
- Airtel Business launched IQ Gateway, combining various communication channels.
Key insights
- The integration of AI in CPaaS may lead to more efficient customer interactions.
- Businesses could benefit from reduced time spent on irrelevant inquiries.
- The rise of digital advertising is driving the demand for multi-channel communication.
- Consumer preferences for communication channels are influencing business strategies.
Why it matters
This shift could enhance customer engagement and streamline business communications.
Entities
Authkey.io· CompanyAirtel Business· CompanyIndia· CountryIMC 2026· Event
Source
Business Standard
