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Airtel Restores ₹299 Prepaid Plan Withdrawn in August as Additions Slow
Sentiment: NeutralHigh Priority
What Happened?
Bharti Airtel has reintroduced its ₹299 prepaid plan, which offers 1 GB of data per day for 28 days. This decision comes as the company reported a slowdown in customer additions for the quarter ending September.
Key points
- The ₹299 plan was previously withdrawn in August.
- Airtel's ARPU is currently the highest among competitors at ₹271.
- Net customer additions fell to 716,000 in Q2 from 3.3 million in Q1.
- Churn rate increased to 2.9% sequentially.
- Rising smartphone prices are affecting customer transitions from 2G to 4G or 5G.
- Airtel is scaling back its fixed wireless access expansion.
Key insights
- Airtel's strategy shift may indicate a need to adapt to changing market conditions.
- The decline in customer additions could pressure Airtel to enhance its service offerings.
- The growth in the refurbished smartphone market may provide new opportunities for customer upgrades.
Why it matters
The reinstatement of the ₹299 plan could help Airtel regain customer interest amid slowing additions.
Entities
Bharti Airtel· CompanyShashwat Sharma· PersonGopal Vittal· PersonIndia· Country
Source
Business Standard
