Dairy Brand Amul Celebrates Nitesh Tiwari's 'Ramayana: Rise of a Legend'
What Happened?
Amul has released a new topical artwork celebrating Nitesh Tiwari's film 'Ramayana: Rise of a Legend', featuring a humorous take on the epic's characters.
Key points
- Amul's new topical features a cartoon of Ram and Ravana.
- The artwork includes a pun on 'Motion Epicture'.
- The film 'Ramayana: Rise of a Legend' continues to attract audiences globally.
- Directed by Nitesh Tiwari, the film stars Ranbir Kapoor, Sai Pallavi, and Yash.
- The film showcases elaborate visuals and music by A.R. Rahman and Hans Zimmer.
Key insights
- Amul's tribute could enhance brand visibility among film audiences.
- The film's success may lead to increased interest in Indian epics.
- This marketing strategy reflects the intersection of food and culture in India.
Why it matters
This tribute from Amul highlights the cultural significance of 'Ramayana' in contemporary Indian society.
Tags
Entities
Source
Times of India

