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Apple iPhone Sales Drop Up to 30% Amid High Prices and Low Demand
Sentiment: NeutralHigh Priority
What Happened?
Apple's iPhone sales in India fell by up to 30% during Dussehra, with expectations of subdued demand during Diwali due to high prices and fewer promotions. Shipments are projected to decline in 2026.
Key points
- Retailers expect subdued festive demand due to high prices and fewer promotional offers.
- iPhone shipments in India are expected to decline by double digits in 2026.
- The absence of a new base iPhone 18 launch has affected festive sales momentum.
- Retailers are facing excess inventory, particularly for older iPhone models.
- The iPhone Duo has faced supply shortages, with limited units available.
Key insights
- Higher prices may narrow the consumer base for Apple's devices.
- The lack of new models could shift demand patterns into early 2027.
- Excess inventory may lead to price adjustments in the future.
Why it matters
The decline in iPhone sales could impact Apple's market position in India.
Entities
Apple· CompanyiPhone· ProductIndia· CountryDussehra· EventDiwali· Event
Source
India Today
