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Coperni, the Paris-Based Brand Behind Bella Hadid’s Spray-On Dress, Shuts Down
Sentiment: NeutralHigh Priority
What Happened?
Coperni, known for its innovative designs including Bella Hadid’s spray-on dress, is closing after eight years. Founders thanked supporters but cited unresolved issues with their distributor.
Key points
- Coperni will cease operations after failing to reach an agreement with distributor Tomorrow.
- The brand was founded in 2013 and won the ANDAM Prize in its first year.
- Coperni's last show featured an athleisure line in October 2025.
- The company faced financial difficulties, leading to receivership in June 2026.
- Bella Hadid's spray-on dress became a viral fashion moment during Paris Fashion Week in September 2022.
Key insights
- The brand's closure may impact the perception of innovative fashion labels.
- Financial instability in the fashion sector could lead to more brands facing similar challenges.
- The loss of Coperni could affect the market for unique fashion presentations.
Why it matters
The closure of Coperni highlights challenges in the fashion industry, particularly for innovative brands.
Tags
Entities
Coperni· CompanyBella Hadid· PersonSébastien Meyer· PersonArnaud Vaillant· PersonTomorrow· OrganizationProgetto 11· OrganizationANDAM Prize· Event
Source
Times Now
