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A saree, a plant, a laptop bag: How corporate gifting is changing in India
Sentiment: NeutralHigh Priority
What Happened?
Corporate gifting in India is evolving beyond traditional festive hampers to include personalized gifts for birthdays, work anniversaries, and other milestones, enhancing employee appreciation.
Key points
- Corporate gifting is shifting from festive hampers to year-round recognition.
- Employees now receive gifts for personal milestones like birthdays and anniversaries.
- The Indian gifting market is estimated at Rs 2.5 lakh crore, with corporate gifting at Rs 12,000 crore.
- 80% of respondents in a report believe gifts strengthen connections with clients and employees.
- Companies are increasingly offering personalized gifts and experiences rather than identical items.
Key insights
- Personalized gifts may foster a stronger sense of belonging among employees.
- Year-round gifting can help maintain employee engagement beyond festive seasons.
- Recognition linked to personal achievements may improve workplace morale.
Why it matters
The shift in corporate gifting practices could enhance employee satisfaction and retention.
Source
India Today
