
Deepavali, Dry Days, and the Drunken Treasury: Can Vijay's Regime Really Get Sober?
What Happened?
Following Deepavali, Tamil Nadu's liquor sales surged, raising questions about the state's reliance on alcohol revenue. The government faces challenges in reforming its liquor policies amid protests and financial dependencies.
Key points
- TASMAC reported liquor sales worth approximately Rs 650 crore during Deepavali, about 41% higher than regular days.
- The Vijay government introduced a Rs 10 environmental cess on liquor bottles, leading to protests from TASMAC employees.
- Tamil Nadu's liquor tax revenue reached Rs 50,845.84 crore in 2025-26, reflecting a 5.1% increase from the previous year.
- 717 TASMAC outlets were closed in May 2026, particularly near schools and places of worship, in response to public complaints.
- The state collects significant revenue from liquor sales while simultaneously promoting welfare initiatives.
Key insights
- Vijay's government must balance revenue needs with public health concerns to implement effective reforms.
- The introduction of the Rs 10 cess could improve recycling but requires adequate infrastructure to be successful.
- Closing TASMAC outlets may not reduce consumption if customers simply travel further to purchase liquor.
Why it matters
The state's reliance on liquor revenue raises concerns about public health and welfare.
Entities
Source
India Today



