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'Dhurandhar' Marketing Head Explains Ranveer Singh's Absence in Promotions
Sentiment: NeutralHigh Priority
What Happened?
Varun Gupta, head of Max Marketing, discusses the promotional strategy for 'Dhurandhar', revealing why Ranveer Singh did not participate in marketing efforts. The film has become a box-office success.
Key points
- The film 'Dhurandhar' has set new box-office records.
- Varun Gupta explained the decision to keep Ranveer Singh away from promotions was made collectively.
- The marketing strategy included a long promotional asset released six months prior to the film's release.
- Ranveer Singh's absence was compared to Ranbir Kapoor's promotional efforts for 'Animal'.
- The film collected over Rs 1,300 crore worldwide.
- Max Marketing has worked on campaigns for major films like 'RRR' and 'Animal'.
Key insights
- The success of 'Dhurandhar' may encourage filmmakers to adopt unconventional marketing strategies.
- Ranveer Singh's absence from promotions highlights the varying approaches to film marketing based on an actor's career phase.
- The film's box-office performance could lead to increased interest in similar two-part franchises.
Why it matters
The film's marketing strategy could influence future promotional approaches in Bollywood.
Tags
Entities
Dhurandhar· EventRanveer Singh· PersonVarun Gupta· PersonMax Marketing· OrganizationAditya Dhar· PersonAnimal· EventTu Jhoothi Main Makkaar· Event
Source
Times of India
