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Flipkart Food-Delivery Service Coming Soon, Testing Underway
Sentiment: NeutralHigh Priority
What Happened?
Flipkart is reportedly launching a food-delivery service in India, testing it with 8,000 employees in Bengaluru. The service, named 'Eat-in by Minutes,' may launch later this month.
Key points
- Flipkart's food-delivery service is internally known as 'Eat-in by Minutes.'
- The service is currently being tested with around 8,000 employees.
- It offers restaurants listed through the Open Network for Digital Commerce (ONDC).
- Flipkart has deployed a dedicated fleet for deliveries through its logistics arm, Ekart.
- Zomato and Swiggy currently dominate India's food-delivery market.
Key insights
- Flipkart's entry may challenge existing players like Zomato and Swiggy.
- The service's success could depend on its ability to attract users away from established competitors.
- The growing online food delivery market presents opportunities for new entrants.
Why it matters
The launch could impact competition in India's growing food-delivery market.
Entities
Flipkart· CompanyBengaluru· CityZomato· CompanySwiggy· CompanyOpen Network for Digital Commerce· OrganizationEkart· Company
Source
India Today
