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Flipkart Deal Helps Netflix Log Record Quarterly Subscriber Gains in India
Sentiment: NeutralHigh Priority
What Happened?
Flipkart's partnership with Netflix led to the streaming service's highest-ever quarterly paid subscriber additions in India during Q3 2026, with an 18% year-on-year revenue growth. The collaboration allows eligible Flipkart Plus members to earn a Netflix Mobile subscription by completing qualifying orders.
Key points
- Flipkart's partnership with Netflix was announced on July 31, 2026.
- Eligible Flipkart Plus members can earn a 30-day Netflix Mobile subscription by completing four qualifying orders of ₹299 or more each month.
- Netflix reported an 18% year-on-year revenue growth in India during Q3 2026.
- The partnership links shopping with entertainment access, allowing customers to earn subscriptions through transactions.
- Netflix did not disclose the exact number of subscribers added through this partnership.
Key insights
- The partnership may lead to increased shopping frequency on Flipkart's platforms.
- Netflix's strategy could influence how streaming services approach customer acquisition in competitive markets.
- This model may encourage other e-commerce platforms to explore similar partnerships with streaming services.
Why it matters
This partnership could enhance customer loyalty for Flipkart while boosting Netflix's subscriber base in India.
Tags
Entities
Flipkart· CompanyNetflix· CompanyIndia· Country
Source
Business Standard
