
Gold Rush This Dhanteras! World Gold Council Discusses Prices, Demand & Jewellery Trends
What Happened?
As Dhanteras approaches, the World Gold Council's Sachin Jain discusses gold price trends, festive demand, and changing consumer preferences in jewellery buying.
Key points
- Sachin Jain highlights a correction in gold prices over the past month.
- Consumer surveys show increased interest in gold purchases during price dips.
- There is a notable shift towards lighter jewellery that can be worn daily.
- The jewellery industry is adapting to create lightweight pieces without compromising design.
- Festive season demand for gold is expected to be strong this Diwali.
Key insights
- The shift towards lighter jewellery may reflect changing lifestyle preferences among consumers.
- Increased festive demand could boost gold prices in the short term.
- The focus on daily wear jewellery indicates a move towards more practical purchases.
Why it matters
The trends in gold purchasing could influence consumer spending during the festive season.
Source
Times Now

