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Three In Four Indian Company Websites Show No Consent Banner Ahead of DPDP Obligations
Sentiment: NeutralHigh Priority
What Happened?
A recent study reveals that 73.7% of Indian company websites lack consent banners, crucial for compliance with the upcoming Digital Personal Data Protection Act. The findings highlight significant gaps in privacy disclosures as the May 2027 deadline approaches.
Key points
- 73.7% of company websites lack consent banners required by the DPDP Act.
- 63.3% do not have parental consent mechanisms for children's data.
- 33.2% of websites offer no language option for privacy notices.
- 19.8% lack any privacy notice link.
- The financial services sector has an 82.4% consent gap.
- No company passed all 41 compliance checks in the study.
Key insights
- The lack of consent banners could lead to non-compliance penalties once the DPDP Act takes effect.
- Companies missing privacy disclosures may face reputational risks as consumers become more privacy-conscious.
- The findings may prompt regulatory scrutiny as the deadline approaches.
Why it matters
The findings emphasize the need for companies to enhance their privacy practices as regulatory deadlines approach.
Source
Times Now
