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Instagram comes to Apple TV: You can now watch Reels and live shows on the big screen
Sentiment: NeutralHigh Priority
What Happened?
Instagram has launched its app for Apple TV, allowing users to watch Reels, longer videos, and live broadcasts. The app went live on October 23, 2026, and is available in India.
Key points
- The Instagram app for Apple TV allows for a shared viewing experience.
- Users can discover short Reels, longer videos, and live shows.
- Cross-device continuity lets users pause videos on their phone and resume on Apple TV.
- The app is free and compatible with existing Apple TV HD and 4K models running tvOS 26.0 or later.
- Instagram previously tested TV services on Amazon Fire TV, Google TV, and Samsung smart TVs.
Key insights
- This move may encourage more users to engage with Instagram content in a communal setting.
- The app's features could lead to increased viewership of live shows and longer videos.
- Instagram's expansion into smart TVs reflects a broader trend of social media platforms seeking to integrate with home entertainment.
Why it matters
The launch of Instagram on Apple TV could enhance user engagement by providing a new way to enjoy content.
Entities
Instagram· OrganizationApple TV· ProductMeta· OrganizationIndia· Country
Source
India Today
