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Instagram Eyes YouTube's Territory With New 90-Minute Long-Form Video Feature
Sentiment: NeutralHigh Priority
What Happened?
Instagram is testing a new feature allowing creators to upload horizontal videos up to 90 minutes long. This move aims to expand content strategies and compete with YouTube.
Key points
- Instagram is testing a feature called 'Features' for 90-minute videos.
- The new format aims to help creators reach wider audiences.
- Instagram head Adam Mosseri previously opposed long-form videos.
- The feature connects short clips with longer content.
- Monetization options include subscriptions and brand partnerships.
Key insights
- The introduction of long-form videos may attract more creators to Instagram.
- This shift could challenge YouTube's dominance in video content.
- Instagram's monetization strategy may need to evolve to retain creators.
Why it matters
This feature could help creators leverage their existing audiences for longer content.
Source
Times Now
