
Apple Limits iPhone Duo Purchases Amid High Demand
What Happened?
Apple has capped iPhone Duo purchases to two units per customer due to high demand ahead of its October 23 sale. This limit also applies to the iPhone 18 Pro and Pro Max.
Key points
- The iPhone Duo went up for pre-order on October 16.
- Customers can only buy a maximum of two units of the iPhone Duo.
- The same limit applies to the iPhone 18 Pro and Pro Max.
- Reports indicate delivery dates for the iPhone Duo may extend into January.
- Apple previously limited purchases to two units during the original iPhone launch in 2007.
- Counterpoint Research predicts Apple could capture 25% of the global foldable market.
Key insights
- The purchase cap may help prevent reselling and ensure wider access to consumers.
- High demand for the iPhone Duo indicates strong market interest in foldable devices.
- Apple's entry into the foldable market could drive innovation and competition.
Why it matters
This purchase limit could affect consumers eager to buy the new iPhone Duo.
Tags
Entities
Source
India Today

