
Kriti Sanon Addresses Backlash Over Rakhi Ad, Calls Out Hypocrisy
What Happened?
Kriti Sanon discussed the backlash from her Raksha Bandhan ad on Kareena Kapoor Khan's show, criticizing online trolls for their abusive comments about her family. She emphasized the scrutiny women face in society.
Key points
- Kriti Sanon faced backlash for her Raksha Bandhan advertisement.
- She criticized those who claimed to defend Indian culture while using abusive language against her family.
- Kriti highlighted the scrutiny women face for their choices and appearances.
- The ad controversy involved her modern attire and tying a rakhi to a pet dog.
- The jewelry brand pulled the ad amid growing criticism.
- Kriti's latest film, Cocktail 2, was released on June 19, 2026.
Key insights
- Kriti's experience reflects broader societal issues regarding women's treatment.
- The backlash may influence how brands approach advertising with cultural themes.
- The incident could spark further discussions on gender equality in media.
Why it matters
The discussion highlights the ongoing scrutiny and double standards women face in society.
Tags
Entities
Source
India Today

