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Lifestyle Opens 14th Bengaluru Store, Rukmini Vasanth Unveils Festive Collection
Sentiment: NeutralMedium Priority
What Happened?
Lifestyle has launched its 14th store in Bengaluru's Lulu Mall, featuring a festive collection unveiled by actress Rukmini Vasanth. The store offers a variety of ethnic and western wear.
Key points
- The new store spans 27,000 sq. ft. and includes ethnic wear, western clothing, footwear, and beauty products.
- Women's ethnic sets start at Rs 2,599, while men's kurtas are priced from Rs 1,799.
- Dresses from Ginger and Code start at Rs 1,899, and men's celebration shirts start at Rs 1,999.
- The store features a contemporary layout designed for easy exploration of different styles.
- Devarajan Iyer, CEO of Lifestyle International, emphasized making fashion accessible for contemporary shoppers.
Key insights
- The launch could attract more shoppers during the Diwali season, increasing foot traffic in the mall.
- The diverse price range may appeal to a wider audience, enhancing customer engagement.
- The contemporary store design aims to improve the shopping experience, potentially leading to higher sales.
Why it matters
The store's opening aligns with the festive shopping season, potentially boosting local retail sales.
Tags
Entities
Lifestyle· CompanyBengaluru· CityRukmini Vasanth· PersonLulu Mall· LocationMelange· BrandGinger· BrandCode· BrandBossini· BrandForca· Brand
Source
India Today
