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New York Entrepreneur's Loopini Pizza Surpasses $700,000 in Revenue
Sentiment: PositiveHigh Priority
What Happened?
Damiano Messineo's Loopini, a high-protein pizza brand made from lupini beans, grew from one store to major retailers, generating over $700,000 by April 2026.
Key points
- Loopini was launched in January 2025 after extensive product development.
- Messineo initially pitched his pizzas to independent shops using a Citi Bike.
- The brand expanded to Whole Foods, Wegmans, and Target by early 2026.
- Loopini generated $100,000 in revenue in 2025 and reached $700,000 by April 2026.
- Messineo tested the pizza by consuming it for 100 days while training for an Ironman.
Key insights
- The brand's rapid growth may encourage other entrepreneurs to explore healthy food innovations.
- Messineo's approach of direct pitching could serve as a model for startups in the food industry.
- The success of Loopini could lead to increased competition in the high-protein food sector.
Why it matters
Loopini's success highlights the growing demand for healthier food options in the pizza market.
Tags
Entities
Damiano Messineo· PersonLoopini· BrandWhole Foods· OrganizationWegmans· OrganizationTarget· OrganizationNew York City· CityItaly· Country
Source
Times of India
