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Maruti Struggles to Sell Premium Invicto, Only 303 Units Sold in October
Sentiment: NeutralHigh Priority
What Happened?
Maruti Suzuki's Invicto, the brand's least-selling car, sold only 303 units in October 2026. This trend reflects ongoing challenges in attracting buyers for premium models.
Key points
- Maruti Suzuki is the top-selling car brand in India.
- The Invicto sold only 303 units in October 2026, compared to 301 units in October 2025.
- The car is priced between ₹25.02 lakh and ₹28.80 lakh.
- It features a 2.0-liter petrol hybrid engine and offers 184-186 HP.
- The Invicto is known for its low resale value compared to competitors.
Key insights
- Maruti's brand image as affordable may deter premium buyers.
- The low resale value of the Invicto compared to Toyota's models could impact future sales.
- The Invicto's performance may lead to a reevaluation of Maruti's premium strategy.
Why it matters
The sales struggle of the Invicto highlights challenges in the premium car segment for Maruti Suzuki.
Entities
Maruti Suzuki· CompanyInvicto· ProductToyota· CompanyIndia· Country
Source
India Today
