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AI Drives 70% of Orders on Ecom Platform Meesho via Personalised Ranking
Sentiment: NeutralHigh Priority
What Happened?
Ecommerce platform Meesho reports that nearly 70% of its orders are generated through its AI-powered personalised ranking system, Prism. The company also utilizes AI for customer support and demand forecasting.
Key points
- Meesho's Prism system accounts for 70% of orders through AI-driven personalised ranking.
- AI customer support agent, Chorus, handles 60% of user queries.
- The company uses AI for product discovery, fraud prevention, and logistics.
- Meesho's annual transacting seller base has grown by 87% year on year.
- AI helps simplify seller onboarding, especially in Tier-II and Tier-III cities.
Key insights
- AI adoption may lead to improved efficiency in order processing and customer service.
- The use of AI could help Meesho stay competitive in the rapidly evolving ecommerce landscape.
- Personalised recommendations may increase customer satisfaction and retention.
Why it matters
The integration of AI in Meesho's operations could enhance user experience and streamline seller processes.
Entities
Meesho· CompanyPrism· TechnologyChorus· TechnologyTrendPulse· Technology
Source
Business Standard
