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Netflix India Revenue Grew 18% in July-September, Viewing Hours Up 24%
Sentiment: PositiveHigh Priority
What Happened?
In the July-September quarter, Netflix India's revenue increased by 18% year-on-year, while viewing hours rose by 24%. The company reported its largest quarter of paid net additions.
Key points
- Netflix India's revenue grew 18% on a forex-neutral basis in Q3 2026.
- Viewing hours in India increased by 24% during the same period.
- The company recorded its largest-ever quarter of paid net additions.
- Viewing hours per member grew in the low-to-mid single digits.
- Netflix's content slate included successful titles like 'Lock Upp' and 'Operation Safed Sagar'.
- The Netflix India Storytelling Initiative was announced to support local talent.
Key insights
- Netflix's successful content strategy may encourage further investment in Indian storytelling.
- The increase in viewing hours could lead to higher subscriber retention rates.
- The partnership with Flipkart may enhance Netflix's market reach in India.
Why it matters
The growth in revenue and viewing hours indicates Netflix's strong position in India's streaming market.
Tags
Entities
Netflix· CompanyIndia· CountryFlipkart· CompanyNarendra Modi· PersonLock Upp· ProductOperation Safed Sagar· Product
Source
Business Standard
