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New blue-and-white droplet logo on milk, curd and paneer packs from July 2028
Sentiment: NeutralMedium Priority
What Happened?
Starting July 1, 2028, all milk and milk products in India will feature a new blue-and-white droplet logo. This initiative aims to enhance consumer recognition and standardize labeling practices.
Key points
- The new logo will be mandatory for all milk and milk products from July 1, 2028.
- The logo features a white droplet on a blue square background.
- Minimum dimensions for the logo vary based on the package size.
- The amendment follows a draft proposal issued in February 2025.
- FSSAI considered feedback from stakeholders before finalizing the regulations.
Key insights
- The introduction of a standardized logo may improve consumer trust in dairy products.
- This regulation could lead to more consistent labeling practices across the industry.
- Enhanced visibility of dairy products may influence purchasing decisions.
Why it matters
This new labeling standard could help consumers easily identify dairy products.
Source
Times of India
