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Non-Metros Emerge as Key Growth Drivers for Amazon, Says VP Saurabh Srivastava
Saurabh Srivastava, VP at Amazon India, reports that non-metro cities account for 70-80% of new customers, with a significant rise in premium product purchases.
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What Happened?
Saurabh Srivastava, VP at Amazon India, reports that non-metro cities account for 70-80% of new customers, with a significant rise in premium product purchases.
AI Quick Summary
Amazon India sees 70-80% of new customers from non-metro cities, with a rise in premium product purchases.
Key points
- Non-metro cities contribute 70-80% of Amazon India's new customers.
- Tier-II and Tier-III cities account for 70% of new Prime customers.
- Consumers in smaller cities are increasingly opting for premium products.
- Amazon has launched 20 new fulfillment centers and expanded storage capacity by 50%.
- Amazon Now is the fastest-growing e-commerce unit, reaching $1 billion in annualized gross sales.
Key insights
- The shift towards premium products may indicate changing consumer preferences in smaller cities.
- Amazon's investment in fulfillment centers could enhance delivery efficiency and customer satisfaction.
- The rise of Amazon Now reflects increasing demand for quick commerce in India.
Why it matters
The growth in non-metro cities could reshape Amazon's market strategy and product offerings.
Entities
Amazon· CompanySaurabh Srivastava· PersonIndia· Country
Source
Business Standard
