
Nykaaland 2026: Taapsee Pannu, Nitanshi Goel & Shanaya Kapoor Shine at 30,000 Visitor Event
What Happened?
Nykaaland 4.0, held in New Delhi from October 23 to 25, attracted over 30,000 visitors. The festival combined beauty shopping with cultural experiences, featuring masterclasses and live performances.
Key points
- Nykaaland 4.0 took place at NSIC Exhibition Grounds in Okhla.
- The event featured over 65 Indian and international beauty brands.
- Celebrity makeup artist Namrata Soni led a beauty masterclass.
- Performers included Girls Girls Girls, Suggahunny, and Bombay Rockers.
- The festival included a curated food zone and exclusive shopping experiences.
Key insights
- The event's success indicates a rising demand for experiential beauty shopping.
- Collaborations with brands like Starbucks broaden the appeal beyond traditional beauty.
- The focus on K-beauty reflects changing consumer preferences in India.
Why it matters
The festival highlights the growing interest in beauty experiences that blend shopping with cultural engagement.
Tags
Entities
Source
FilmiBeat



