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From a Rs 1 Crore Job in Dubai to a Rs 2.2 Crore Oat Milk Brand
Sentiment: PositiveHigh Priority
What Happened?
Aarohi Surya left her high-paying job in Dubai to start Dancing Cow, a plant-based milk brand that generated Rs 2.2 crore in revenue. Her journey emphasizes the importance of recognizing consumer needs and persistence in entrepreneurship.
Key points
- Aarohi Surya left her Rs 1 crore-a-year job in Dubai to pursue entrepreneurship in India.
- She and her husband invested Rs 65 lakh to launch Dancing Cow in 2022.
- Dancing Cow reported Rs 2.2 crore in revenue for FY25, serving over 1.25 lakh customers.
- The brand focuses on making dairy-free alternatives accessible in India.
- Surya's background in marketing and corporate experience contributed to the brand's growth.
Key insights
- Surya's experience highlights the potential for growth in the plant-based product market in India.
- Her story may inspire others to pursue entrepreneurial ventures despite risks.
- The success of Dancing Cow indicates a growing demand for dairy alternatives in India.
Why it matters
Surya's journey illustrates how recognizing a consumer need can lead to successful entrepreneurship.
Tags
Entities
Aarohi Surya· PersonDancing Cow· CompanyDubai· CityIndia· Country
Source
India Today
