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Ramayana OTT Release Timeline: Ranbir Kapoor, Sai Pallavi, Yash's Film to Premiere on JioHotstar
Sentiment: NeutralHigh Priority
What Happened?
The mythological film 'Ramayana: Rise Of A Legend' is set for a pay-per-view release on JioHotstar after a six to eight week theatrical run. The digital premiere is expected around Christmas.
Key points
- The film is directed by Nitesh Tiwari and is touted as the most expensive project in Indian cinema.
- It will not follow a conventional OTT release model but will explore a pay-per-view strategy.
- The pay-per-view model requires users to pay a fee to watch the film on JioHotstar.
- The film is expected to premiere digitally around Christmas after a theatrical window.
- Advance bookings for the film have already started with encouraging responses.
Key insights
- If successful, the pay-per-view model may influence future releases of big-budget Indian films.
- The film's massive budget raises expectations for box office performance before its digital release.
- The adaptation of a pay-per-view model could attract different audience segments who prefer flexibility.
Why it matters
This release strategy could change how major Indian films approach their digital releases.
Tags
Entities
Ramayana· EventRanbir Kapoor· PersonSai Pallavi· PersonYash· PersonJioHotstar· OrganizationNitesh Tiwari· Person
Source
Times Now
