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Why Scrolling Reels Leads to Binge-Watching
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What Happened?
A study reveals that short-video platforms, like Instagram, encourage binge-watching among young users. The absence of endings and autoplay features contribute to this behavior.
Key points
- A study from PGIMER surveyed 119 college students aged 18 to 24.
- Over 25% of participants found it hard to stop watching reels.
- 31% reported losing track of time while watching.
- About one-third said reels distracted them from studies.
- The design of short-video platforms lacks natural stopping cues.
Key insights
- The design of short-video platforms may lead to increased screen time among youth.
- Disabling autoplay and notifications could help mitigate binge-watching.
- The absence of defined endings in content may contribute to prolonged viewing habits.
Why it matters
Understanding the impact of short videos on attention can help in addressing digital addiction among youth.
Source
India Today
