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Shahid Kapoor, Mira Rajput's Latest Ad Taps Nostalgia with ‘Woh Kisna Hai’
Sentiment: NeutralMedium Priority
What Happened?
Hoopr has launched Hoopr Smash Plus, a new licensing product for brands. Kisna Jewellers is the first to use it, featuring Shahid Kapoor and Mira Rajput in their campaign.
Key points
- Hoopr Smash Plus simplifies the process of securing music rights for brands.
- Kisna Jewellers licensed 'Woh Kisna Hai' from Tips for their latest campaign.
- The platform includes music from over 23 labels and 600 artists.
- Hoopr has served more than 140 brands, with content licensed through the platform reaching 2.5 billion views.
- Smash Plus aims to streamline complex licensing negotiations into a single workflow.
Key insights
- The integration of popular music in ads may strengthen brand recall among consumers.
- Hoopr's streamlined licensing process could attract more brands to use music in their campaigns.
- The success of this model may influence future advertising strategies in the industry.
Why it matters
This development could enhance how brands use music in advertising, potentially increasing audience engagement.
Entities
Shahid Kapoor· PersonMira Rajput· PersonHoopr· CompanyKisna Jewellers· CompanyTips· Company
Source
FilmiBeat
