
Simbu's Arasan Promo Postponed, May Release in Theatres on December 4
What Happened?
The promo for Vetri Maaran's Arasan, featuring Silambarasan TR, has been postponed from Diwali to December 4 due to pending work on the background score. The team aims for a theatrical release in over 1,000 theatres.
Key points
- The eight-minute promo was initially set for a Diwali release.
- Anirudh Ravichander's background score is the only pending component.
- The team is considering December 4 for the promo's release.
- The promo will be screened in over 1,000 theatres, a significant increase from the original 100-plus screens.
- This film marks Vetri Maaran's first collaboration with Silambarasan.
Key insights
- The decision to wait for Anirudh's original score may enhance the promo's impact.
- The expanded release strategy indicates strong confidence in the film's appeal.
- The timing of the release may coincide with other major films, affecting audience choices.
Why it matters
The delay in the promo's release could affect audience anticipation for the film.
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Source
India Today


