ScienceTop StoryTop StoryLatest News
Social Media Platforms Expand into Longer Video Content
Sentiment: NeutralHigh Priority
What Happened?
Social media platforms are shifting focus from short videos to longer formats, including podcasts and episodic shows, to increase viewer engagement. Instagram is testing a new feature allowing creators to upload videos up to 90 minutes long.
Key points
- Instagram is testing a feature called 'Features' for videos up to 90 minutes.
- The test started in Brazil and is expanding to select creators in the US.
- Instagram aims to connect short Reels with longer content to retain viewers.
- YouTube reported over 700 million hours of podcast viewing on TV devices in October 2025.
- Meta is exploring monetization options for creators, including performance-based incentives.
Key insights
- Longer videos may enhance user engagement and retention on platforms.
- Instagram's strategy could help it compete with YouTube's established monetization model.
- The success of longer content will depend on user adaptation to new viewing habits.
Why it matters
This shift could reshape how users engage with content on social media platforms.
Tags
Entities
Instagram· OrganizationYouTube· OrganizationMeta· OrganizationBrazil· CountryUS· Country
Source
Business Standard
