
SPPL CEO Avneet Singh Marwah Discusses Optimal Time to Buy TVs
What Happened?
Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd., believes that despite a decline in India's smart TV shipments, the festive season could boost demand. He attributes the slowdown to consumer sentiment rather than a fundamental market change.
Key points
- India's smart TV market has seen a decline in shipments this year.
- Marwah emphasizes that the slowdown is due to consumer sentiment, not a fundamental market change.
- He predicts a spike in demand during the festive season as consumers anticipate price increases.
- Rising memory prices globally have increased the cost of electronics, including TVs.
- Marwah warns that brands with thin margins may struggle to absorb rising costs.
- Local manufacturing helps SPPL remain competitive despite rising costs.
Key insights
- The expected price increase could lead consumers to purchase TVs sooner rather than later.
- Brands that previously focused on market share over profits may face challenges in the current environment.
- Local manufacturing may provide a competitive edge amid rising global costs.
Why it matters
Understanding market dynamics can help consumers make informed purchasing decisions during the festive season.
Tags
Entities
Source
Times Now

