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Videos: The New Gateway Reshaping Online Retail
Sentiment: NeutralHigh Priority
What Happened?
Indians are increasingly engaging in video-shopping, utilizing platforms like Amazon and Flipkart. This trend is particularly popular among Gen Z and consumers in smaller towns.
Key points
- Live commerce allows creators to showcase products in real-time.
- Short-form shoppable videos enable purchases without leaving the video stream.
- Nearly 70% of creator-led purchases on Amazon come from non-metro cities.
- Myntra's Ultimate Glam Clan program has over 8 million sign-ups.
- Creator-led commerce could contribute nearly $25 billion in GMV by 2030.
- Flipkart's video commerce includes various formats like live shopping and gamified experiences.
Key insights
- The rise of video commerce may significantly alter how brands engage with consumers.
- Regional creators are crucial in product discovery for local markets.
- The integration of video into shopping experiences could enhance consumer trust and understanding.
Why it matters
This trend highlights the evolving shopping habits of consumers, particularly among younger demographics.
Tags
Entities
Amazon· CompanyFlipkart· CompanyMyntra· CompanySanjeet Singh· PersonDeloitte· OrganizationGoogle· OrganizationBengaluru· CityBathinda· CityBhubaneswar· CityCoimbatore· CityDehradun· City
Source
Times of India
