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Kevin Costner’s ‘Yellowstone’ Boosted Montana’s Economy by $730 Million in 2021
Sentiment: PositiveHigh Priority
What Happened?
A study revealed that Kevin Costner's series ‘Yellowstone’ attracted 2.1 million visitors to Montana in 2021, generating approximately $730 million in economic growth.
Key points
- The series led to an influx of 2.1 million visitors to Montana in 2021.
- Economic impact included $730 million in spending and over 10,200 jobs created.
- The study was conducted by the University of Montana's Bureau of Business and Economic Research and the Institute for Tourism and Recreation Research.
- State tax revenues increased by $44.5 million due to tourism spending.
- The series has a global viewership of over 12 million per episode.
Key insights
- The success of ‘Yellowstone’ illustrates the potential of film to drive tourism.
- Increased tourism spending could lead to further economic development in Montana.
- The study may encourage other states to leverage media for tourism growth.
Why it matters
The findings highlight how popular media can significantly influence local economies and tourism.
Tags
Entities
Kevin Costner· PersonYellowstone· EventMontana· StateUniversity of Montana· Organization
Source
Times of India
