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Coloured gemstone sales in India surge 40% as buyers seek exclusivity
Sentiment: PositiveHigh Priority
What Happened?
Sales of coloured gemstones in India have surged by 40% during the festive season, as affluent buyers seek alternatives to traditional gold and diamond jewellery. Rare stones like Paraiba tourmalines are particularly in demand.
Key points
- Sales of coloured gemstones have increased by 40% during the festive season.
- Paraiba tourmalines are priced at around Rs 5 lakh per carat.
- Coloured gemstones contributed 31% of Kalyan Jewellers' sales in Q2 FY27.
- Affluent buyers are increasingly seeking distinctive designs and exclusivity.
- Prices of certain gemstones have risen three to four times in the past two years.
- Younger consumers are gravitating towards unique gemstone jewellery.
Key insights
- The growing interest in coloured gemstones may lead to a more diverse jewellery market.
- High-net-worth individuals are increasingly investing in unique pieces, potentially driving prices higher.
- The trend could encourage jewellers to innovate and create more bespoke designs.
Why it matters
The surge in coloured gemstone sales reflects a shift in consumer preferences towards unique and exclusive jewellery options.
Tags
Entities
Kalyan Jewellers· OrganizationMumbai· CityDelhi· CityJaipur· CitySurat· CityAhmedabad· CityBengaluru· CityHyderabad· CityParaiba tourmalines· ProductValentine Group· OrganizationJaipur Gems· Organization
Source
Times of India
