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Blinkit, Zepto or Amazon Now: Which Quick Commerce App Wins This Diwali?
Sentiment: NeutralHigh Priority
What Happened?
A new study reveals that quick commerce users prioritize price and product quality over delivery speed this Diwali. Amazon Now leads for last-minute shopping, while Blinkit is preferred for everyday purchases.
Key points
- 71% of quick commerce users prefer platforms offering the best prices.
- 65% prioritize product quality over speed.
- Amazon Now is preferred by 22% for last-minute festive shopping.
- Blinkit is the most-used platform for everyday purchases at 31%.
- 60% of users are concerned about additional charges on their final bill.
- 69% of users typically spend between Rs 200 and Rs 999 per order.
Key insights
- Platforms that offer transparency in charges may attract more users.
- The focus on value over speed could reshape marketing strategies for quick commerce apps.
- As consumers prioritize quality, platforms may need to enhance product offerings.
Why it matters
Understanding consumer preferences can help quick commerce platforms tailor their services for the festive season.
Entities
Blinkit· CompanyZepto· CompanyAmazon Now· CompanyLocalCircles· OrganizationBigBasket· CompanySwiggy Instamart· CompanyFlipkart Minutes· CompanyJioMart Quick· Company
Source
India Today
