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Vikas Nahar Overcomes 20 Investor Rejections to Build Rs 700-Crore Snack Brand
Sentiment: NeutralHigh Priority
What Happened?
Vikas D Nahar founded Happilo in 2016 with just Rs 10,000 and two employees. The brand, now valued at Rs 700 crore, began with a focus on dry fruits and healthy snacks.
Key points
- Vikas Nahar launched Happilo in 2016 with Rs 10,000 and two employees.
- Happilo's valuation reached Rs 700 crore in January 2026.
- Nahar faced rejection from 20 investors before his brand succeeded.
- The brand initially gained traction through listings on BigBasket and later expanded to Amazon and Flipkart.
- Happilo reported a revenue of Rs 282.57 crore for the financial year ending March 2025.
Key insights
- Happilo's growth reflects a rising demand for healthy snack options in India.
- Nahar's experience in gourmet retail helped him identify a market gap.
- The brand's initial funding strategy allowed for growth without early equity dilution.
Why it matters
Nahar's journey illustrates the challenges and opportunities in the Indian snack market.
Tags
Entities
Vikas D Nahar· PersonHappilo· BrandBengaluru· CityBigBasket· CompanyAmazon· CompanyFlipkart· CompanySCMHRD Pune· OrganizationKarnataka· State
Source
India Today
